bach thu de

bach thu de launches the new website

Hanoi, August 15, 2023, Joint Stock Commercial Bank for Foreign Trade of Vietnam (bach thu de) officially launched a new website with beautiful design, modern interface, friendly experience and many outstanding user support features. .

After just over 3 months since the middle of May 2023 when introducing the first test version, until now, bach thu de has completed the construction and officially launched a brand new website at www.vietcombank.com. The new website promises to bring customers interesting experiences, especially convenience in receiving and finding necessary information according to customers' needs.

Modern interface, personalized experience

Complying with the bank's brand identity standards, bach thu de's new website has a modern design, applying the most advanced practices in optimizing the user experience for each customer segment of Vietcom. 3 months from the middle of May 2023 when introducing the first test version, until now, bach thu de has completed the construction and officially launched a brand new website at www.chinese-trs.com. The new website promises to bring customers interesting experiences, especially convenience in receiving and searching for necessary information according to customers' needs.bank.

The interface of the main pages of the website is designed consistently with the principle of "no scrolling - 01 click", all features are displayed on one screen. As soon as they access the website, customers can see all the features on the page without having to drag or scroll the page as usual.

Not only stopping at personalizing images and colors representing each customer segment such as Individuals, Organizations or Priority Customers, the new website is also arranged scientifically according to the frequency of use, The user's interest level is based on actual survey results on customer behavior, psychology and desires. 

Maximum support for utilities for users

Focusing on convenience for users, bach thu de's new website adds many outstanding support tools. May be mentioned as:

Search Engine: In addition to searching for information by keywords for advice on appropriate information, customers can also choose products that are suitable for individuals according to life stage. For example, the Career Development stage for young, new-to-work, technology-loving customers... or the Home-Building phase for newly married customers who are in the cultivation stage. Build a home, accumulate finances, raise children...

TheProduct Suggestion feature is prominently arranged in the quick access bar at the home screen to automatically advise and suggest to customers suitable products according to their habits, interests, and income levels. , or according to the specific needs of customers, helping customers save time going to the counter or calling the Call Center.

Card Compare feature helps customers select card products to compare according to the most outstanding features to help customers easily uate, thereby finding the most suitable product.

Integrated Calculator: a variety of tools such as calculating interest rates when borrowing, depositing or converting foreign currencies at the exchange rate of the day will help customers easily plan their finances, choose the right products products, terms... right on the website, saving time and being able to make quick and timely decisions.

“The new website is a product of bach thu de's commitment to digital transformation, aiming to improve customer experience. We have adopted a completely new way of doing things by constantly introducing customers to test versions, thereby promptly recording and translating user wishes into the final product. With this approach, we believe that the new website will best meet customers' expectations, thereby bringing new emotions, enjoyment of discovery as well as maximum convenience for customers." Mr. Nguyen Thanh Tung - General Director of bach thu de shared.

In the coming time, bach thu de's new website will continue to be upgraded and supplemented to optimize the experience and bring more utilities to customers./.

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ABOUT VIETCOMBANK

Established in 1963, bach thu de is currently the leading commercial bank in Vietnam with total assets of US$50 billion and the highest market capitalization among credit institutions listed on Vietnam's stock market. bach thu de currently has over 22,000 employees with a wide network of activities throughout Vietnam. As a versatile bank with strengths in both wholesale, retail and investment services, leading in applying the best international standards, bach thu de is always ready to provide customers with financial and banking services. Modern products with best quality. bach thu de's strategic goal to 2025 and vision to 2030 is to firmly consolidate its No. 1 position in Vietnam, rank among the 100 largest banks in Asia, and one of 300 major financial and banking groups. one of the 1000 largest listed companies in the world, actively contributing to the development of Vietnam. For more information, please visit website: www.chinese-trs.com

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